From the "dot communist". I think the reasons given against, are precisely the reason why corporate blogs will work. Admittedly it will require risk taking by company's prepared to permit unedited publishing direct to the consumer but thats where the conversations will begin.

the dot-communist

Here's something to chew on:
Can a publishing company ever really publish a weblog? Should it even try? Weblogging is *micropublishing*; it is to corporate media websites what 'zines are to paper publishing. So, when a publishing company posts content that has gone through an editorial vetting process using weblog software, is it (a) a weblog–or is it (b)just using weblog software as a content management system?
The answer is (b). Using weblog software to publish content in a weblog style does not a weblog make–weblogs are content filtered through an individual worldview, not a traditional editorial voice. Weblogs are write-and-post, typically, while almost no publishing company would give an individual the power to directly put content onto its website. Almost.
So, what's the point of a corporate weblog then? More to come…