Just when everyone thought they saw and understood the quiet contextual advertising model espoused by Google, they have done it again as reported earlier by Ajaxian.

Charlene from Forrester makes the link to advertising and how Google are integrating Google Base content into search results in a highly relevant way. She further makes the point that operations such as car dealers ought to get into Google Base.

Charlene Li's Blog: Google integrates classifieds into search results

What this means: if you're an auto dealer or real estate agent, get your listings into Google Base. It will be a great way to make them visible to another viable audience. Note that the Google refinement box appears above Realtor.com when you search for "houses for sale" and all the major auto sites like AutoTrader.com and Cars.com. Cars.com and ZipRealty are already uploading their listings into Google Base, as is CareerBuilder.com — they're smart to leverage this free distribution channel. Let's see if the others follow suit.

Relevance to Bankwatch:
Why only car dealers and apartments? Google Base, the name, has been chosen by Google for a reason, and its beginning to look like its a data source. Its a data source controlled by users. So why not have financial products listed "for sale". Like everything, the challenge will be how to rise above the crowd, and inevitable noise.