Courtesy of the “church“, Chevrolet announce remarkably positive results from the Tahoe campaign.  Earlier predictions of doom and despair for this ‘campaign‘ prove to be incorrect. 

In fact the positive  outcomes, with 400K visitors may prove the value in pinko marketing (wiki) that the wisdom of crowds will outfox the otherwise inadvertant tactics of companies.  Those 400K probably comprise a core group of Tahoe interested people.

Church of the Customer Blog: Chevy shares statistics about the Tahoe campaign

# About 84% have been straight product-pieces favorable to the Tahoe

# Of the remaining 16% of submissions, the majority are either anti-SUV (as a category) or the creator is using the ad as a platform to promote a specific cause or defame a particular group; a minority of submissions directly attack the product
# 4 million page views

# 400,000 unique visitors
# 22,000 ad submissions