Bank of Montreal opens new branch and replaces the mall branch with a grocery store outlet.

canadaeast.com – TT Local Economy

Having a new stand-alone branch and an in-store branch right across the street just makes sense for a vibrant community like Dieppe with both branches' locations right on the border with Moncton, senior vice-president for Quebec and Atlantic Canada François Hudon says.

The strategy is to capture business as customers go about their grocery shopping.

……. new in-store branch at the Sobey's grocery store in the mall that is open every day, 64 hours per week."We're going to try and capture your attention and say, 'By the way, here is something that might be of interest to you,'" Hudon says, noting the in-store branch will have about 20,000 potential clients walk by its doors every week.