More research confirming the web lifestyle is here for a majority of US. 

Pew Internet & American Life Project Report: The internet at major moments

• 54% in the number of adults who said the internet played a major role as they  helped another person cope with a major illness. And the number of those who  said the internet played a major role as they coped themselves with a major illness increased 40%.
• 50% in the number who said the internet played a major role as they pursued more training for their careers.
• 45% in the number who said the internet played a major role as they made major  investment or financial decisions.
• 43% in the number who said the internet played a major role when they looked for  a new place to live.
• 42% in the number who said the internet played a major role as they decided about a school or a college for themselves or their children.
• 23% in the number who said the internet played a major role when they bought a car.
• 14% in the number who said the internet played a major role as they switched jobs

Relevance to Bankwatch:
Online banking should be the first channel considered for any new developments, otherwise the majority of your customers won’t see it.

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