I had to capture these five points, which brilliantly summarise the Pinko Marketing concept, courtesy of Tara.

Google Groups- Pinko Marketing

Pinko, to me anyway, describes an approach to things including:

1. inbound, rather than outbound messages
2. making tools available for a community, then getting out of the way
3. being part of the community, not a tourist
4. being 100% authentic
5. advocating FOR your community to your company rather than the other way around

Relevance to Bankwatch:
Where do I start. All five points are the exact opposite for most Banks, a few believers aside, so any changes that can be made for even one of those points, is a gigantic leap forward.