In an attention grabbing headline, eMarketer talks about loss of trust, but goes on to indicate that growth in online banking is slowing. This does not demonstrate loss of trust, rather it shows security concerns are inhibiting growth.
Consumers Losing Trust in Online Banking
Adoption of online banking rose just three percent in the end of 2005, according to eMarketer, a research firm that specializes in online trends.
The lackluster growth is expected to continue, as online financial dealings jumped just four percent between now and 2010, according to eMarketer.
Having got that out of the way, there is no doubt that North Americans are more conservative in terms of willingness to adopt technology, and that more needs to be done to get them onside.
Phillips also found that Europeans are more accepting of online banking, according to Phillips. Three-quarters of European consumers bank online compared to 38 percent of U.S. households.
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