This purchase is directly tied to facilitate the value chain for their customers. By making the contractor financing easier this will attract more business for the chain.

Ideas & Screening | Reuters.com

This approach is distinct in several respects. Consumers would get easy access to lenders who have specialized understanding of the home improvement market. Local contractors would no longer have to watch passively as consumers wrestle with issues relating to whether they will or won't be able to finance their projects. And the intervention of a reputable third party could alleviate frequent tensions between contractors and customers over the amounts and timings of payments.

Relevance to Bankwatch:
One more example of how Banks core business is being whittled away by supply chain experts, who understand that satisfying customer needs is more than their core business would naturally suggest. The answer is to partner or buy the additional elements within the supply chain to satisfy customers needs.

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