Pinkomarketers should be billionaires

Great quote below, that I came across while studying Aneace’s blog tonight.  What I liked about it, is that it goes to the root of value.  It should be fundamental to your business strategy, because without a good product, there is no sustainable value, which should be based on what customers need.

This is fundamental to the pinko philosophy, that value is not something to be created in and of itself.  It must and should come from the company’s core business.  This is counter to the “value based management” approach espoused by McKinsey 10 years ago, which says, you should do anything that makes money.  That approach is distracting, and very non customer-centric.

Aneace’s Blog

Millionaires and big company CEO’s talk about “shareholder value”, while billionaires like Gates, Ellison, Jobs, Branson and Buffet all talk about “product” with passion and enthusiasm. Of course that doesn’t mean they don’t care about shareholder value, it’s just that they understand that true shareholder value only comes from creating fantastic products that people absolutely have to have and are willing to pay a premium for.

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