Steve Rubel made some interesting points about marketing in the Web 2.0 world. 

• its not a replacement for traditional marketing
• incremental effort is required to adopt the new marketing
• there are new skills required, to listen and engage with the influencers in the blogging community
• potential metrics are:

• conversations
• engagement with influencers
• touchpoints with influencers
• inbound links

• traditional marketers say they are good
• Steve says bad
• I say bad .. they are telling a message ” I talk, you listen”

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