Excellent discussion of the evolution of marketing in the Web 2.0 era, of blogs, and social networks.

Marqui – Marqui Whitepaper Downloads

The evolution of technology has caused a fundamental power shift in consumer behavior. Thus, businesses that wish to maintain their competitive edge must rethink the way they market. This paper offers an introduction to the concept of Marketing 2.0 and provides advice to marketers looking to understand and succeed in the new “invisible” domain.

Relevance to Bankwatch:
Understanding the new world requires much thought, and iterative change for Banks.  This paper provides excellent context, and some ideas suggestions.

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