Surveys are always questionable, but the sheer size of the positive response on this one, makes it worthy for further thought.
Finextra: Europeans willing to switch banks for biometric authentication
The study, which spans seven European countries, shows that 57% of people would be more likely to change their current account provider if all it took was an identity card and fingerprint to establish and prove identity.
In Germany this average increases to 64%, almost two thirds of the population, says LogicaCMG.
The research found that over a quarter of Europeans – 27% – would be more likely to change insurance providers, and 25% would switch savings account providers to an institution that provided biometric authentication, while just over one in five (21%) Europeans would be more likely to start a pension and 17% would be more likely to switch mortgage providers.
Technorati Tags: biometrics, banking_loyalty
