This is a seismic shift in consumer attitudes against In-store diversification in grocery stores.  It could be that in 2002, consumers saw it as newer, but are not getting tired of it. 

51% of consumers want supermarkets to focus on food

Although the percentage of respondents buying or using none of the suggested products or services was significantly lower in 2006 than in 2002, the percentage of those who held the opinion that supermarkets should concentrate on their food offering had dramatically increased over the same period (51.3% of respondents in 2006, compared with 24% in 2002).