Yodlee new Bill Payment, offers the choice for customers to pay their monthly bills from either deposit account, or from Credit Card. They are promoting the Bank benefit to earn additional interchange on the credit card payments, being net new transactions not done today with credit card.
Finextra: Yodlee launches card-based online bill payment
Yodlee BillPay uniquely offers the benefits of both the consolidated bill pay model (single console for managing all bills) and the biller direct model (flexible payment instruments, same-day credit, direct confirmation of payment from biller) to create a richer and more user-friendly bill pay experience.And, because consumers can use credit cards for many bill payments, financial institutions offering the bill pay service can earn interchange revenue, making bill pay a profitable venture for the first time. Yodlee BillPay also lowers the total cost of ownership for bill pay solutions by leveraging the payments infrastructure at biller sites.
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