Fascinatingly simple post from Dave here.  He speaks of Google, and how they have made a business out of sending people to the right place/ information/ source. People return to Google because they are a trusted objective source.  Its stickiness by not being sticky.

Scripting News: 12/12/2005

People come back to places that send them away. Memorize that one.

Yahoo doubled their share of the online news market by adopting RSS and sending readers away as fast as they can. Who to? Their competitors, of course.

Now the fundamental law of the Internet seems to be the more you send them away the more they come back. It’s why link-filled blogs do better than introverts. It may seem counter-intuitive — it’s the new intuition, the new way of thinking. The Internet kicks your ass until you get it. It’s called linking and it works.

This gets to the very core of internet, and is almost spiritual in its simplicity.  How can Banks deal with that?  Well for starters, they could provide the links to the right information for moving, insurance, legal, accountants, home repairs, car purchases etc.  All these things need money, and its in banks’ best interests to help customers find those things that will improve their overall position.  Its a win for the bank and a win for the customer.

Relevance to Bankwatch:
There is an opening for a bank or banks to trusted source for links. Send your customers away and they will return.

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