It seems that Bankers do not predict growth relative to the rest online advertsing. I wonder if this is attributable to the belief that internal marketing is of greater value to increase share of wallet. In general I think this really means that Banks are unsure of the future and are making linear predictions.

eMarketer.com – Financial Services Online Marketing

Financial services is one of the largest advertising categories on the Internet. In 2005, it accounted for 12% of all US online advertising, about $1.5 billion of the $12.5 billion total. No matter which way the stock markets go, consumers will continue going online to find the best rates and payment terms, as well as to manage their finances

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