Account alerts are a key component for online banking going forward.  While Javelins definition might be a bit over the top we agree on the importance of alerts.

Javelin Strategy and Research » Alert Growth Doubles

Following ATMs and Internet Banking, Alerts Signify The Next Revolution in Personal Finance

Internet banking has evolved and account alerts are not only a key next level, they will deliver greater customer loyalty by always being “there” for the customer.  Account alerts are sticky.

Key points in online banking evolution before we got to alerts:

• account information
• bill payment
• customer service requests
• cheque presentment/ e-statements (or several years searchable account details)
• ———->
• account alerts

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