Courtesy of Tara, some classic marketing advice, that is perennial.

And, back to Buckingham, who has great advice for those of you who want to lead: Clarity is key…and your points of clarity are:

1. Who do we serve? (focus on one core audience)
2. What is our core strength? (why will we win)
3. What is our core score? (one metric to measure how well we are doing)
4. What actions can we take today to get there?

Source: ::HorsePigCow:: marketing uncommon

tags: marketing, marketing101