More on the ABA research, with a slide summarising the results.

Thirty-five percent of the survey’s respondents between the ages of 18 and 34 said they prefer to use the online channel while 33 percent said they prefer the ATM. Respondents between the ages of 35 and 54 ranked branch banking, 32 percent, and online banking, 29 percent, as their top choices, with 27 percent saying they preferred the ATM. And respondents who fell into the 55 and over category said they strongly prefer the branch, 47 percent. ATM use came in second among that group, 20 percent; only 13 percent said they prefer online banking.

Source: Younger consumers prefer online banking, ATM | ATM Marketplace News

tags: online+banking, branch, aba