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TheStar.com – Marketers muse about MySpace

 Windsor Motor city Credit Union tries out MySpace to connect to its younger consumers.

Windsor’s Motor City Community Credit Union is among the Canadian organizations with a profile on MySpace. Mike Quinlan, the marketing director of the credit union, said he was aware of the dangers, but the experience has been more successful than he hoped. “It came about because of listening to my eldest daughter, who was 24.

The profile site is intended to give young people a forum to learn about and discuss financial issues, he said. “It’s a great channel, it’s very cost-efficient. “It’s too early to say it’s a raving success, but we are really encouraged,” he said. “We thought that if we could get 100 friends within the first two or three months we’d be really happy, and we’re already over 200.”

Quinlan did have some concerns before the credit union, which has about 17,000 members, set up its profile. “MySpace has, obviously, all types of users with all types of subjects,” he said. “Our concern was that if the MySpace aura itself was getting bad publicity, we would be wrapped in. Like, if they were saying it’s nothing more than a pornographic channel,” he said.

Source: TheStar.com – Marketers muse about MySpace

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2 thoughts on “TheStar.com – Marketers muse about MySpace”

  1. Colin – Great find! This is the fourth FI I’ve seen with a MySpace profile over the past week, and I was unaware that any were using the channel before. Looks like the page is at http://www.myspace.com/mcccu. They’re running an iPod giveaway promotion through the page right now, and from the number of friends the CU has, it looks like they’re having some success.

  2. Thx. I had a devil of a time even locating their web site, because they have dropped the ‘Windsor’.

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