EU

Finextra: MasterCard survey: Consumers want credit card rewards all for themselves

Credit cards have attained the position of status symbol according to this new survey of 1,400 credit card holders which was conducted in the UK, Germany, France, Spain, Italy, Russia and Poland in July and August 2006 on behalf of MasterCard by KRC Research 

Consumers are more likely to use a card that they have an emotional connection to, whether it’s linked to a luxury brand or their favourite football club, particularly if that card offers rewards to help maintain or attain a particular lifestyle.

Source: Finextra: MasterCard survey: Consumers want credit card rewards all for themselves

Some consumer based findings I found useful:

  • growing preference for luxury rewards
  • strong demand for financial incentives
  • customisation of rewards is the key to growing customer preference for co-branded credit cards
  • third of European consumers are attracted to a credit card that demonstrates spending power and prestige (34%), which is most popular among Italians (55%)

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