Finextra covers a couple of banks’ efforts in this space.

Dutch bank ING Direct, for instance, has launched a viral video marketing campaign that promotes its new ‘orange mortgage’ to renters and potential first time home buyers.

Canada’s Windsor’s Motor City Community Credit Union is also working to establish a presence on channels such as MySpace in a bid to target younger people.

Source: Finextra: Banks tap social networks to target youth market

However they missed more than they caught – here is the full list that I am aware of to date:

• VanCity: Change Everything
• HSBC: Your Point of view
• Wells Fargo: Student LoanDown & Guided by History
• Windsor Motor City Credit Union on MySpace
• ING Direct as above
• Savings & Loans Credit Union CEO Blog

tags: bank+social+networks