Rubel picks up on the social network moves from Banks, and adds one I didn’t have in my list.  I suspect once we dig into it, there will be more Banks is MySpace, Facebook, and the likes.  Those are of moderate interest for me, and really an extension of banner ad marketing.  It remains to be seen whether that’s the model vs build your own social network, a combination of both, or more likely something we haven’t seen yet.

Chase Credit Cards has a promotion running with Facebook (login required)

Source: Micro Persuasion: Banks Jump to Social Nets to Reach Gen Y

Of course communities will form wherever people want them.  That won’t be driven by banks business models.  But then which of the big social networks will serve peoples needs to learn when they need something?  MySpace seems to me to be largely ego driven.  Facebook is a little more thoughtful, less open, but more systematic.  Time will tell.  I lean towards something that’s simple and is comfortable for the masses.

tags: social+networks, bank+social+networks