Just when you thought you were getting it figured out, Reuters, the news organisation, opens a news bureau within Second Life. 

The virtual bureau will be staffed by Reuters media correspondent Adam Pasick, who will be known as a virtual reporter called Adam Reuters in Second Life and will cover events as they happen in the virtual world. Says Pasick: “Reuters capability and experience in news and financial reporting will be valuable to the thousands of people who need to make decisions about how they run their businesses inside Second Life.

Source: Finextra: Reuters opens virtual news desk in online world Second Life

Its worth noting that there are communities of interest self forming within Second Life.  Are they discussing your services?