Pardon me while I speak rubbish!

 George highlights a new book that sounds very relevant. The book, “Why business people speak like idiots.”  This quote of Russ Klein of Burger King, is the perfect example. 

‘Turning your brand over to the consumer enables social connectivity as a means of empowerment.’

Source: Pardon me while I speak rubbish!

 

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One thought on “Pardon me while I speak rubbish!

  1. That book has been on my wishlist for some time. I’d also recommend “Your Call Is Important To Us: The Truth About Bullshit” by Laura Penny.

    Or you can make your own with bu&l&l&sh&i&tr: web 2.0 at its finest.

    EDIT:  I added a few &&& to ensure my site doesn’t get flagged by that link.

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