Thanks to Ozrisk for this tip. First Direct are launching a trial of video banking through UK customers cell phone, and are amongst the first to use the .mobi address.
The stand-alone direct banking subsidiary of HSBC says the video call centre initiative is part of a mobile banking pilot, starting this week, to find out what British consumers really want from mobile phone banking. For the pilot, first direct text message banking customers have been equipped with mobile phones that run on 3’s 3G network – the largest of its kind in the UK.
To support the trial, first direct and 3 have created Britain’s first made for-mobile banking Website. The Website – at ‘myfd.mobi’ – is also one of the first to use the .mobi domain, specifically created for mobile Internet access.
The site, which has been developed exclusively for those customers participating in the pilot, initially includes one-click access to first direct via video or voice and will be developed to include mobile-friendly video and audio podcasts about hot financial topics.
Source: Finextra: First Direct to trial mobile video banking
