As predicted BofA announce affinity banking.
CHARLOTTE, N.C., Nov. 15 /PRNewswire/ — Just 10 months after its acquisition of MBNA, today, Bank of America announced the launch of affinity banking. The game-changing innovation marks the first time in financial services a bank offers a broad complement of financial services to partner organizations whose members share a strong common interest or passion — such as their college or university, favorite cause, or professional affiliation.
Source: Bank of America | Newsroom – Press Releases
Technorati tags: innovation
