Yet another reason to tap into Gen Y – profitability. 

Customers who feel they have a personal relationship with their bank are rare breeds for large banks, and that is translating into a significant impact on profitability, according to a study released at the BAI Retail Delivery Expo on Nov. 15. A new category of banking customers – service seekers – is ready and willing for a banking relationship, making the group a target audience for large banks, according to the study, “The Relationship Experience” from BAI, in conjunction with Accenture, SAP, NewGround, Unisys and ARGO Resource Data Corp.

Source: Bank Systems & Technology : Converting to a Relationship: Banks Need to Tap Young Service Seekers to Add More Loyal Customers