An interesting viewpoint from Barclaycard on the missed potential from merchants not selling their wares online. 

The research by Barclaycard Business has found that 69 per cent of retailers questioned do not currently trade online and are missing out on lucrative Christmas sales as millions of shoppers shun the high street to shop online.

Source: The Retail Bulletin – The complete retail news resource

Barclaycard have a vested interest from potentially lost transaction revenue, but hidden in here is the stat that older companies are less online than newer ones.

“Our research shows that many retailers perceive setting up online as a costly exercise. In fact the opposite is true. Starting to trade online can be extremely quick and cost effective; a move that can deliver new business which will quickly repay any initial costs.”
The survey also revealed that the number of years a retailer has been operating had a direct link on whether they traded online or not. 1 in 3 retailers (36 per cent) operating for between 1-2 years traded online compared to just 24 per cent of retail businesses that have been trading for 10 – 15 years.