Does anyone really know what is happening with eCommerce?

These three headlines over the same US Thanksgiving period, have totally different views.  Its either really bad, slightly up, or way up – huh!

Web sales down on Black Friday – Yahoo! News

QUARTERLY RETAIL E-COMMERCE SALES – 3rd quarter sales are up

Cyber Monday E-Commerce Spending Beats Forecast

The three sources are respectively,

  1. Visa:  negative
  2. US Census:  conservative
  3. Comscore:  optimistic

No point really, except don’t believe everything you read! 

 

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