This is one of those macro trends that sneaks up on people, because the decision makers are not so well represented in the demographic experiencing the change.  Banks have to be cognizant of the sweeping shift taking place, and the views of Gen X/Y will drive the consumer landscape over the next 20 years.

LONDON (Reuters) – The rise of high-speed Internet and the explosion in online video content is fuelling a widespread decline in the number of people watching television according to a worldwide study by Ofcom.

On average around one-third of consumers with broadband access watch less television since going online the findings, which sampled a thousand people in each country, concluded.

Source: Young favor Internet over TV – Yahoo! News