Here is a snapshot of the review at Financial Marketing on this new release that came out earlier this week. Its worth clicking through and reading the whole review, especially if you are in the online banking/ site design business. This is a classic case demonstrating lack of alignment between stakeholders.
In typical style Jim highlights the fact that a company like CashEdge who have been around long enough need to know this is quite unacceptable, and will not do justice to the business requirement. Flushing Savings Bank, should take another look at this.
In fact, the application is a circa 1999 all-text affair that leaves you wondering if the graphic designers at CashEdge are on strike. Here are a few of the problems:
- No Customer Service or Help on the application
- No telephone number
- No way back to the homepage, the bank’s logo is NOT clickable
- Application is massive in length for a simple savings account
Source: NetBanker 2.0: The iGoBanking/CashEdge new account application needs improvement
