Doc seems unusually excited about VRM following IIW where he has been attending.  If he is this excited, we had better watch out!

VRM finally delivers the Cluetrain promise

Source: The Doc Searls Weblog : Thursday, December 7, 2006

I love the concept.  I have hated CRM for ever as a failed mechanism – technology (CRM) can’t possibly bring individual employees or even self service to a sufficient level to satisfy customers.

Anyhow, VRM is defined as the reciprocal of CRM.  Its the customer equivalent, which provides the tools for the customer to interact with vendors/ sellers.

This is a thread worth following and thinking about.