This is a brilliantly simple new idea that any Bank could easily implement.  Few Banks (only one that I am aware of – BMO)  have implemented RSS feeds for their press releases, but Edelman go much further in redefining how releases ought to be used in the Web 2.0 world.

It basically breaks down a press release into its core parts, leaving it up to you – the journalist (citizen or pro) – to decide how it should be put together. Most importantly, every press release gets feeds, tags, del.icio.us/digg buttons, trackbacks and comments.

Source: Micro Persuasion: Edelman Debuts StoryCrafter Two-Way Press Release

This is an idea whose time has come.  What a simple way for Banks to get genuine feedback on their press releases, to follow comments, and reply to those comments, and finally to gain a genuine appreciation for the parts which the readers consider to be important., through the tags, and the core parts that are picked up.