I have been reflecting more on the power of internet community, and why it works.  I came across this publication, that I need to track down “Jarrett, K. (2006); “The Perfect Community: Disciplining the eBay user”

I located this quote of Dr Kylie Jarrett.  It is both compelling, and unique. 

Jarrett argues that the efficacy of schemes such as eBay resides in their endeavour to produce the autonomous subject whilst simultaneously inspiring sanctioned behaviour through instilling the values of the community within the mindset of members (Jarrett, 2006)

eBay is maintaining that sanctioned behaviour successfully, and how that can be understood and built in other community models will be interesting.