All I can say is wow!~ to this Globe and Mail story (hat tip Susan) where the Chairman of the Toronto subway (TTC) has agreed to meet and work with bloggers to make a better website and maps, that will focus on the people who actually need to use them.
The new TTC chairman, Adam Giambrone, seems to have accepted the challenge. Today’s Globe and Mail reports that he will be meeting with the bloggers to discuss their ideas, and a new site should be up and running by the summertime. !!!
Source: Customer Experience Crossroads: Co-creating with your customers: a TTC story
This is unrelated to Banking, but highly related to the point that even though customers have been totally frustrated with transit maps and web sites for years, the TTC did not hear. Social media is different – now corporations are starting (slowly) to realise that listening to people is essential and replaces the old way, of corporate speak. Like someone once said; its really hard to listen when you are talking.
Kudo’s to TTC and I hope they follow through.
