Finextra: BB&T introduces instant online account opening

This press release certainly talks up a storm, and says all the right things. 

Using instant online application, most new and existing BB&T clients can open multiple accounts, receive immediate approval decisions, and transfer funds into the new account from both BB&T and other checking accounts immediately.

Source: Finextra: BB&T introduces instant online account opening

Their stats talk to the success of applications online.

“During our initial testing phase, nearly 65 percent of our online applications have been submitted by clients who were not previous BB&T account holders,” she said. “Overall, it’s clear to us that we now have many more clients taking advantage of this new technology.”

And their customer service scores attest to their implementations.

“Based on our latest benchmarks from second quarter 2006, BB&T ranks among the top five banks nationally for the ease and convenience it offers people looking to open an account online,” said Steve Ellis, a partner at Change Sciences Group

Doing a small bit of research about BB&T tells us they are an Eastern US Bank with 109 Billion in Assets. 

This supports my growing belief that large bank size is not necessarily an advantage in the online space.

 

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