Europe focussed article talks about slow pick up of PC based Internet services, as young people live by their cell phones.
They are more competent and regular texters than their parents will ever be, and have started to use their phones for a whole range of functions -buying ringtones, downloading computer games, social networking – that older generations scarcely know exist, let alone want to try.
But young mobile phone customers are still relatively slow to embrace internet-based services, and networks will have to reduce the cost of such services significantly, and speed up their delivery, if this most impatient of generations is to be brought online while on the move.
Source: Young, mobile, but not yet online-News-Tech & Web-TimesOnline
At first I thought the Times headline deceptive. That these young folks are online … their input device is merely different; a cell phone, not a computer. But further reading of the article supports the title, and the background research from Forrester, suggests young Europeans are not keen to have internet on their phone.
The customer, however, remains to be convinced. Despite 61 per cent of young people surveyed saying that they had internet on their phone, only 34 per cent wanted it on their next phone — in comparison with 65 per cent who wanted an MP3 player and 44 per cent who wanted Bluetooth.
If this research is accurate (I am somewhat skeptical) then consumer patterns and device usage will require Banks to ensure their online banking services are served up on appropriate channels.
