I can’t wait to see the response to this.

Jim Flaherty, the Finance Minister, has asked for a “direct” answer from the CEOs of the country’s biggest banks regarding their ATM fee regime. But the best consumers can hope for is that Mr. Flaherty’s pressure will force the banks to roll back fees. That’s because Ottawa does not regulate the day-today pricing of financial services products

Source: Canadian Banks & Insurance

What a great opportunity for differentiation.  In Canada each Bank charges customers of any other Bank a $1.50 fee for using their ATM.  At first this seemed brilliant because the penalty is against the other Banks’ customers.  However as time goes by, the opposite happened as customers interpreted (subliminally) those fees as a sign of Bank oligarchy.