Fantastic, but unattributed quote [update – source] from the ETech backchannel, picked up by (the other) Dan Dickinson.
Supposedly, virtual worlds will eventually be our interface for everything online, a far friendlier and more fun and “easier” interface than, say, eBay. This is, when you think about it, a crock of shit; when I want to buy a shirt, I for sure don’t want to walk through a virtual mall. In fact, the reason I go online to buy a shirt is to avoid walking through a goddamn mall.
Give me quick access to your shirts and swift checkout, and I’m a happy puppy. Search and shopping cart in a web browser is what I want, thanks, not some high-concept notion of a high-touch universe. 3D worlds are lousy ways to find most of the things you want, precisely because they use the phenomenological universe as a metaphor.
Source: Dan Dickinson: The Primary Vivid Weblog: Rub The Felt: Looking Back At ETech 2007
This is interesting. There is much talk and effort going on with Second Life being the most apparent. I have browsed a little bit in SL, and it struck me as particularly ironic, to find two people lining up at an ATM …. why!

My notes are sourcing it to Greg Costikyan. See here:
http://costik.com/weblog/2003_11_01_blogchive.html#106917674561307489