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Update to the 1% rule

 Some good stats updating the 1% rule that we reported on last year  … click through to Church of the Customer for the whole story.

Just 0.16% of all visitors to YouTube upload videos to it, and 0.2% of visitors to Flickr upload photos. That’s according to data shared by Hitwise‘s Bill Tancer this week at Web 2.0 Expo, adding a few sizable blocks of evidence in support of the 1% Rule.

But apparently Bill also reported that “4.6% of all visits to Wikipedia pages are to edit entries on the site.” If that’s the case, that’s a new number for Wikipedia and a significant breakout from the 1% Rule

Source: Church of the Customer Blog

 

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3 thoughts on “Update to the 1% rule”

  1. Colin, to complement the data above Bill Tancer and Dave Sifry from Technorati alse said:

    “It’s not the 80-20 rule anymore. It’s 1-9-90.”

    1% being creators
    9% being highly involved participants
    90% being consumer and viewers

    What’s even more interesting from their statistics is who are the viewers and creators/participants…

    At Wikipedia and YouTube the viewers are the 18-24 years old. While the 25-55 years old make the “heavy lifting” 60% of creators and participants. I could only see these numbers from blogs of people being at the presentation. I’d love to see the full data.

    For financial services these older creators and participants should be a valuable market.

    I’d even take a leap and say there could be more than 10% of creators and participants if the older crowd would have a personal interest to contribute online with financial services companies.

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