Smart innovation at Zopa, utilising Live ID API.

Zopa is the first company in the world to adopt the Windows Live ID Contacts API which allows members to link their email contacts list to Zopa, making it easier to invite new members.

Zopa’s ‘Member get Member’ scheme rewards users for recommending the service to new lenders or borrowers who go on to make transactions – £30 for each new member.

Source: Zopa claims Windows Live first – Financial Services – Breaking Business and Technology News at silicon.com