I am attending MESH07 conference in Toronto. Today is Media and Social day, so less business focus, which comes tomorrow.

Highlight this morning was Michael Arrington from Techcrunch. He was quite entertaining, and quite clear in his views about old media and new media.

His speciality is startups, and the main take away for success and differentiation that he looks for are twofold:

– Technology innnovation
– network effect – ability to attract large numbers of users, interested in partipating

The other keynote included Tom Williams from givemeaning.org. When asked a similar question about drivers of success, his answer is useful:

– individual empowerment
– return on generosity (he’s in charity business) which he defined as taking the experience beyond the transaction, and creating some larger sense of engagement with the user

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