This represents a shift from an earlier survey indicating 47% in the same (or similar – not clear) category.

The attributes most cited for eroding trust were “disrespectful attitudes”, poor privacy, weak IT – including Web sites, poor corporate governance and a lack of investment in the local community.

Online banks fared worse than High Street banks in the customer trust study, with the two worst-rated banks both being Internet-based. Overall the lowest six ranked banks were those with no High Street presence.

Elton Birden, VP, UK financial services, Unisys, says banks must look beyond firewalls and data breaches and understand that consumers consider everything when deciding where to place their trust.

Source: Finextra

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