Jim’s comment from his college age neice is perceptive.  Business will always try to stick traditional advertising into new media, and users are likely to generally resist it, unless new ways of approaching users can be developed.  Banner ads need not apply.

The Aging of Facebook Makes it a More Appealing Platform for Financial-Services Firms (NetBanker)

To her, it’s a privileged place for her friends to communicate: uncles, aunts, and especially parents, are definitely not on the invitation list. It will be interesting to see what happens to the hip kids as the establishment invades their turf.

Technorati Tags: marketing, advertising, bank+strategy