Bruce at Forrester, offers up a generational and gender difference to consider in offers.

The “Enjoyability” Genderation Gap « Customer Experience Matters

• Male Gen Xers want a lot more enjoyment. When it
  comes to every category of business except airlines, Gen X males were
  at or near the top in their willingness to switch providers for a more
  enjoyable experience.
• Seniors aren’t looking for more enjoyment. Female
  Seniors was one of the groups least likely to leave its current
  provider for a better experience – except when it came to the group’s
  dealings with general department stores. Male Seniors felt the same
  disinterest in moving business away from six of the different types of
  companies.
• Female Gen Yers have more enjoyment than their male peers.
  Young consumers are split down gender lines when it comes to
  enjoyability. Gen Y males give some of the lowest marks to seven firms
  while Gen Y females give some of the highest marks to four of the firms.

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