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Advertising share shift | Silicon Valley Insider

This spreadsheet has highlights the dynamics in advertising spend.  Google is is obvious winner, followed closely by AOL, and Microsoft.  The old media, newspapers, TV, & Radio are left to fight over who loses the least.  Surprise for me in there is AOL. 

Google Docs & Spreadsheets – Advertising Share Shift

Advertising Share Shift

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Silicon Alley Insider

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One thought on “Advertising share shift | Silicon Valley Insider”

  1. We hear this shift to online advertising (mostly PPC) and to Google everytime we meet prospective clients.

    Even more worrysome for traditional media is online advertising get advertisers used to data driven Campaigns. Receive data driven ROI and granular resutls is a drug hard to get over once you tasted it. This is something traditional media will have to address because they cannot push it under the carpet anymore.

    Although traditional media will be there for a long time to come, the maturity of behavioral marketing will only push this trend even further.

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