Pertuity strikes me as something different than the others we have seen, and their ‘anchor’ product, Dare to Compare is quite revolutionary, with potential to help people a lot especially as they build out the financial actions, that result. It would also fit nicely within or alongside something like Wesabe data for example.
Our anchor product for our initial launch is Dare to Compare; a peer to peer financial comparison widget. You can try it out on our website via a quick and free registration. Users can compare themselves (around income, savings and debt) to (i) their peers in their age group around the U.S. or (ii) a group of people that they select – this group could be friends, family, co-workers; really anyone that the user wants to put into their comparison group. Social Networking is an extremely powerful phenomenon that until very recently, has not stretched into financial services. Pertuity is one of the first companies to connect social networking with financial services
This is one to watch. It is in early beta, and I would like to see it more interactive. Right now its quite linear, in design. But the concept is powerful, and with good suggestions, for planning that could be actioned, it will be a winner.
PS .. yet again, here is another example of something Banks could do … so why don’t they. Thats why the Pertuity’s of the world will succeed.
Technorati Tags: wesabe, pertuity, financial+planning
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Very interesting, Colin. I like the fact this tool allows comparison by age group, since it’s age that often determines a persons financial life stage, ie, are they saving for college, consolidating debt after college, buying a home, in retirement, etc. The comparison by zip code is interesting, but age seems to me more important.
Colin: What do you think of Mint, the latest “Communal Finance” tool in this space?