It is early days, but this paragraph from an RBC press release last week is interesting to me because of the language [emphasis mine].  This is old hat to most readers of this blog, but consider the poor corporate communications folks at 90% of Banks.   They would required a white paper, and explanation for each one of those words, and why they are important to their Bank.  RBC is just getting on with it. 

rbc.com – RBC Financial Group – Media Newsroom

The challenge also leverages several web 2.0 and social media tools to keep students engaged and up to date. “This year we’re implementing our version of ‘Innovation Idol’ – where students will vote for their favourite idea to be one of our team finalists,” said Sands. “We’re also sending students text alert reminders for major milestones; a Google Mashup feature to track team submissions linked to user team profile pages; an avatar innovator quiz; and an innovator blog for advice and guidance on the challenge.”

We also know these things are actually happen, as the Applied Innovation team at RBC move into their 2nd year of some good internet stuff.  We reported on their Innovator challenge last year, and this press release was kicking it off again this year, and making the point that the new student blog at rbcp2p.com was the brainchild of one of last years visitors.

My only improvement suggestion to RBC.  I would have known about that information on the release date of the 20th, not today, 7 days later, had their been a blog and RSS feed, and it would have shown up in one of my banking feeds, in Google Reader.

In any event, good stuff, and looking forward to how RBC moves forward with more of this stuff.  [note to Jim Bruene …. one for your ‘watch list’]

Technorati Tags: RBC, rbcp2p