There are no bad ideas when experimenting, and this from Card issuer Advanta is one of those. Interestingly they are getting some uptake with the concept.

Listing all ideas – Ideablob: where ideas grow

What would you do with $10,000 towards your business idea?

My thoughts are:

• its important to begin somewhere, try and learn, so this is in that category
• they are NOT trying to sell anything; thats a big plus for a Bank. Learn the space, and sales will follow once customers can see you are for real
• the follow through is another competition next month … not sure about that, but then I am biased against competitions. They will drive a certain behaviour, but generally that won’t drive business, or even brand acceptance
• nice layout and simple design. Good use of thumbs up, etc. Maybe the base structure could be adapted to vote on:

• Advanta customer service
• other products
• Advanta products

Looking forward to more from Advanta in this space.

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